I’m back, and I hope this message finds you well. I’m burning all cylinders full blast on some very exciting projects at the moment, however my blog is now back on my radar.
Marketing: The Art Of
This week I attended a Marketing Conference at the Sage in Newcastle, marketingtheartof.com - it was insightful and contained inspirational moments.
PR Guru Max Clifford was the headline keynote speaker, and he was a real down to earth human indeed. In a sense I have perceived Max as a brand himself, and in many respects he is, but it was good to see him in person and learn about his journey. Of course there was the celebrity noisy-notion in most of what he spoke, but it was interesting to hear a simplistic summary of what he actually does, the nuts and bolts of his world wide resonating PR machine. He mentioned 90% of what he does is not necessarily doing, but preventing - protecting his clients from damning and damaging PR.
It was interesting to hear he still does work for the Sinatra family. I know no more and wouldn’t dare say no more with the Clifford-Sinatra unit.

More insight from the event this week…

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