Organic Search Engine Optimisation / Optimization (SEO) Blog
Jul 16
Link Exchanges: A Natural Balance. Dont write them off just yet!
SEO Blurb, Tips / Reminders 3 Comments »Interesting Webmaster World debate discussing whether link exchanges still work.
Google’s Matt Cutts is referenced as saying:
“Reciprocal links by themselves aren’t automatically bad, but we’ve communicated before that there is such a thing as excessive reciprocal linking.”
Matt Cutts
Matt Cutts
Cutts to the point (I couldn’t resist)! So as with a lot of things in life, lets not be excessive, balanced and selective moderation is the answer. Genuine and relevant link exchanges are a good viable way to trade traffic and ranking value.
I’m planning a more detailed investigation on link exchanges, lets not write them off just yet.