Organic Search Engine Optimisation / Optimization (SEO) Blog
Flower Power: Wave to attract the Buzz, another lesson from nature!
Applied SEO Analogies No Comments »
ARGHH! BEES! Don’t be afraid of bees, this post explains how bees can help your website sow and grow further, by getting the bees to work for you and not sting you, honey sweet SEO…
Firstly some relevant BBC News Buzz…
Before I apply this, I also learnt a new word, a Google define for hitherto returns:
So how does this apply to SEO? Well as I’m a fan of using metaphoric analogies to help explain theory, this is a very appropriate lesson from nature particularly in relation to off-page factors, and here is why:
- Think of the flower as pieces of web content - and the words as pollen, in fields of literally hundreds of thousands (often millions) of other flowers (pages), you have to make compelling, attractive content
- The bees are the users, the searchers, the readers, the linkers… the aim is to:
- attract bees, there called worker bees for a reason (they do some of the work to help give you gold pots of honey)
- lure bees to cross pollinate, i.e. spread your words via links - feed them like you feed searchbots, with good quality content
- overall make the bees buzz about your flower, making other busy bees more likely to notice your patch and land by
- Cross pollinating, i.e. getting your links spread about by users is a highly effective way to help with your off-page SEO strategy, and will yield more results.
Yet no-one had ever seriously considered whether wafting in the wind acted as a similar signal.
So of course design comes into play, anybody can publish words on the Internet, but the words need to be part of an attractive design just like the pollen is encased in beautiful flowers. And maybe with Web 3.0 we could have nice smelling websites (just imagine ajax induced smell sprays to users), of course I’m day dreaming – plus as a hay fever allergist myself I’d be sneezing all over my keyboard and monitor it would be a fire risk, eugh! Imagine what certain websites would smell like;
I think Google would have a freshly washed linen smell – or maybe that other green smell… of fresh crisp money!
Sorry, I’m digressing, cutting to more relevant scientific blurb…
This acts as a powerful signal to passing pollinators, allowing the plant to attract more insects than less mobile flowers growing atop short, thick stems.
“We found wavy flowers are more visible to insects, and thus attract more pollinators and set more seeds,” said John Warren.
Of course the inherent underlying aim of SEO is to have your pages position higher within the results with greater search engine visibility, think of page 3 onwards as the dark depths of a rainforest that does not get much light or life. Look at the dandelion image in the design of this blog, it represents the seeds being blown and spread to aid your growth, of course this can be done by yourself however make sticky pollen and get other busy bees to help spread the seed too!
As always with nature and evolution, there is a trade off:
“Short, fat-stalked flowers don’t wobble enough and are less attractive to pollinators; yet very wobbly flowers are just too wobbly for the insects to handle, as the insects cannot land on them.
“Only flowers that wobble the right amount are successful in setting seeds.”
So there is no way to shortcut nature, in a sense evolution is a form of optimisation. So finally the word wobble, I must admit I never thought I’d derive a “wobbly” SEO theory, but in this instance it clearly represents the balance - putting in the effort (wobbling) to ensure seeds are spread directly and indirectly, attracting buzz (links), however don’t be desperate or you’ll snap your stem and in doing so break your morale.
Worker bees are good as they’re essentially your audience, and if they smell or see any bad over the top techniques, you will get stung!
Closing words: flower up your content, attract some buzz and your search visibility will grow, but as always… keep a natural balance! What a breeze ey?
As a relevant treat here is some YouTube buzz, check out this incredible speed painting of Bumblebee, unbelievable photoshop skills!
BUMBLEBEE - Speed Painting by Nico Di Mattia
| Spread the Seeds! |
   
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